RINSED

Led the evolution and modernization of the Rinsed brand, refining visual identity, voice, and positioning to support growth and clarity across all touchpoints. Established a comprehensive brand guideline system to ensure consistency and scalability across digital, product, marketing, and customer-facing experiences.

Partnered closely with leadership, product, and marketing teams to translate strategy into cohesive brand execution—balancing clarity, simplicity, and momentum. Oversaw creative direction across campaigns, digital assets, and foundational brand elements, ensuring the brand evolved thoughtfully while maintaining trust, usability, and long-term equity.